▲New Generation World Hobby Fair
Planning and management of character events, etc.
We plan, produce, and manage the works of Shogakukan and Shueisha, as well as events for various characters from Japan and overseas.
There are a wide variety of events, from character exhibition events held at large venues to small-scale events such as movie tie-up events, costume greetings, shows, photo sessions, and rallies across Japan.
In addition, we hold exhibitions of original drawings relating to books such as manga and magazines, reader service events, sales promotion events, and product promotion events for toy and game products of each company.
In particular, Japan's largest game and hobby festival, the Next Generation World Hobby Fair, has been held twice a year since 1994 until February 2020, attracting a total of about nine million people.
The first online Next Generation World Hobby Fair was held in January 2021 and was attended by many people.
In addition to events for characters and kids, we also hold lectures for adults, cultural lectures, and food and drink related exhibition events.
In addition to in-person events, we are also actively engaged in online events such as exhibitions, live stage shows, and lectures.